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Hospital Systems Ignore Integrative Medicine at their Peril
The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form. Many regional medical centers and hospital systems also...
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Integrative Medicine is a Story, Not an Advertisement
My longtime professional background in media and marketing started during the still-heady days of television, radio and magazines. Cable was just making its way into the world. There was no Internet—...
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Self-Insured Employers and Integrative Medicine: The Perfect Marriage
Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the...
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How to Sell Integrative Healthcare to Corporate America
My last post highlighted the mutual benefit of the delivery of integrative healthcare services for clinics and self-insured employers. This generated a great deal of feedback, mostly from the supply...
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UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. The law...
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PCORI Includes ‘CAM’ in First Funding Announcement
PCORI (Patient-Centered Outcomes Research Institute) is the independent non-governmental (like Institute of Medicine) entity mandated from the Patient Protection and Affordable Care Act. With over $1...
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How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider. Significant consumer confusion already exists...
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Of Course Preventive Medicine Will Save Money—But Not the Government’s...
Sharon Begley’s recent Reuters piece, Think Preventive Medicine Will Save Money? Think Again, brought renewed attention to the seemingly low economic benefits of preventive medicine, as currently...
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Grow Your Integrative Medicine Business By Telling Bigger Stories
New e-Book by Glenn Sabin Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. While a...
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Traditional Marketing for Integrative Medicine Still Effective
I write a lot about growing integrative health business with digital marketing and social media. My focus is often aimed at developing content strategy to engage customers (patients) by providing...
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Integrative Medicine: Solution to Primary Care Crisis?
Co-authored by Taylor Walsh Reading the striking 80-plus-page report, Meeting the Nation’s Primary Care Needs, led by Dr. Michael S. Goldstein from UCLA’s Center for Health Policy Research and John...
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Using Video to Grow your Integrative Medicine Practice: A Guide
Consumers are looking for useful, relevant information about their medical conditions. In fact, 80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic...
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12 Ways to Grow Your Integrative Medicine Practice… Beyond Internet Marketing
I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. Yet I also have an extensive...
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The Business of Integrative Medicine: What they Don’t Teach You in Medical...
“A direct-pay business model requires entrepreneurial spirit, marketing know-how and willingness to take risks—three traits that many doctors lack.” ~Erik Goldman This quote from Holistic Primary...
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8 Steps to Negotiating Integrative Medicine within Institutional Settings
John Weeks recently shared a post by Christian Nix entitled Ten Cardinal Sins Acupuncturists Make, illustrating how an acupuncturist might pragmatically get in the door of an institution, gain...
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Free Access: Seminal Paper on Integrating Top 10 Dietary Supplements Into...
Article to be discussed during session conducted by lead author Dr. Moshe Frenkel during 10th International Conference of the Society for Integrative Oncology (SIO) in Vancouver A new paper titled...
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How-to Guide: Launching Your Integrative Medicine Newsletter
My previous post provided seven key reasons why your clinic or center needs to become a publisher to better engage patients and prospective customers to grow your community. Following is a practical...
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7 Reasons to Launch a Newsletter to Build Your Integrative Medicine Practice
You’re missing a big opportunity to grow your practice if you’re not currently publishing a newsletter and using email marketing. Here’s why: 1. Email Still Preferred Engagement Channel Despite all...
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Monitor and Manage Your Online Reputation—NOW!
“Reputation management is the practice of building, preserving and rectifying the public’s perception of your integrative clinic or enterprise.” In today’s über-connected world with its crawling...
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Grow Patient Volume By Marketing Less
Perhaps the title of this post is a bit disingenuous because, more accurately, what I’m positing is that you can best grow your integrative medicine business (patient volume, product sales) by selling...
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