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The Best Social Media Platforms to Grow Your Integrative Medicine Practice
I am often asked: What are the best social media platforms to grow an integrative or functional medicine practice and position a brand? The simple answers are: 1. The ones where your current and...
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7 Critical Steps to Mastering Your Integrative and Functional Medicine Sales...
Yes, I know, the very notion of you, a clinician, reading about a ‘sales funnel’ in connection to the delivery of medicine makes you cringe. But I’m a business development guy who focuses on these...
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7 Reasons Integrative and Functional Medicine Practices Fail
During a recent call with a prospective client—a solo practitioner orthopedic surgeon looking to develop an integrative medicine center—I was asked why integrative health practices fail. I’d never...
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Improving the Health of the Integrative Health Enterprise
My recent posts on why integrative and functional medicine practices often fail, and how to go about mastering a ‘sales funnel’ to build patient volume, elicited a lot of positive feedback—as much as...
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Ruth Westreich Sponsors John Weeks’ The Integrator Blog: Why it Matters
My friend and colleague John Weeks recently announced that philanthropist and integrative medicine strategist Ruth Westreich made a generous two-year commitment to sponsor The Integrator Blog. This...
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Integrative Health: Names, Nomenclature, Trends—Where We Are Headed
In 2012, I wrote a piece describing the integrative health community as being one camp comprising many tents. The article discussed the various sub-groups within the field, including: integrative...
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Becoming an Integrative Health Thought Leader: Part 1—Introduction
[The first installment of a 7-part series] Many professionals within the vibrant integrative health space possess masterful clinical abilities, significant scientific subject-matter expertise, and...
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Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform
This is the second installment of a 7-part series. Previously in this series: Part 1: Introduction When most people think about a brand, they think about a name and a logo. While these labels and...
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Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning
This is the third installment of a 7-part series. Previously in this series: Part 1: Introduction Part 2: Personal Branding + Platform Now that we have identified and examined the core elements for...
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Becoming an Integrative Health Thought Leader: Part 4—Content Strategy
This is the fourth installment of a 7-part series. Previously in this series: Part 1: Introduction Part 2: Personal Branding + Platform Part 3: Unique Positioning Establishing thought leadership is...
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Becoming an Integrative Health Thought Leader: Part 5—Media
This is the fourth installment of a 7-part series. Previously in this series: Part 1: Introduction Part 2: Personal Branding + Platform Part 3: Unique Positioning Part 4: Content Strategy For 25 years...
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Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting...
This is the sixth installment of a 7-part series. Previously in this series: Part 1: Introduction Part 2: Personal Branding + Platform Part 3: Unique Positioning Part 4: Content Strategy Part 5: Media...
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Becoming an Integrative Health Thought Leader: Part 7—Conclusion
This is the seventh installment of a 7-part series. Previously in this series: Part 1: Introduction Part 2: Personal Branding + Platform Part 3: Unique Positioning Part 4: Content Strategy Part 5:...
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Integrative Healthcare: Value Ready in 2016?
[This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine...
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7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root...
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business. Do you have an...
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The Tipping Point: Integrative Health as the Standard of Care
The second decade of the 21st century will be recognized as the tipping point beyond which integrative health and medicine became the standard of care in the United States. The inexorable momentum...
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5 Legal Tips for Setting Up A Functional Medicine Practice
When establishing your functional medicine practice, you’ll be wading into clinical waters that are often navigated by many medical colleagues, yet not necessarily adopted within the mainstream...
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Integrative Medicine Business Development: Assess First, then Strategize &...
The engagement process through which I lead companies, regardless of their size and type, is always the same: Assess, Strategize, Execute. This essential process need not be all that complicated when...
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Content Guide to Growing Your Integrative Medicine Business
For the last five years I’ve consistently blogged on all aspects of business and brand development for integrative health businesses, clinics, and organizations. This edition points to archival...
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Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center
Pictured left to right: Drs. Patrick Hanaway, Mark Hyman and Jeffrey Bland. The Cleveland Clinic’s Center for Functional Medicine (CFM) will be doubling its physical size and patient care capacities...
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