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Institution-Based Integrative Medicine: Current Economic Challenges and...
I recently heard from the clinical director of a major academic integrative medicine program based in a large, progressive institution. His program is one of the originals with a steady following of...
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Disruptive Functional Medicine Innovation Drives Value-Based Future at...
“The instinct of every leader is to frame disruption as a threat—even if it constitutes an extraordinary opportunity for growth by reaching more people more affordably. If today’s hospitals set up...
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SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice
You may have aspirations to draw patients to your integrative or functional medicine clinic from across the country, and attract an international following but, for most practices, being ‘discovered’...
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‘Educating’ is Most Effective Marketing Strategy for Integrative Health...
Medical providers, passionate about delivering health care, often cringe at the subject of marketing and advertising. After all, most didn’t invest years of education to learn about business and...
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Ultimate Guide: Using Community Events to Gain More Patients
Live presentations are the most powerful communication medium. Nothing touches people like an ‘in-person, living, breathing, experience’. Whether it’s sports, music or … yes, even health and medical...
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Independent Contractor Physician—Kickback or Compensation?
If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, is it a kickback if...
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Are Physician Online Dietary Supplement Sales Legal?
Are physician online dietary supplement sales, kickbacks or fee-splitting? The Challenge of Physician Online Dietary Supplement Sales Can physicians, chiropractors, acupuncturists, and other...
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Now, More Than Ever, Professional Dietary Supplement Quality Counts
Practitioner brands must deal with an absence of consensus on the criteria that define optimal quality. “Be prepared to compete on the battlefield of quality,” said nutrition industry consultant...
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When Alternative Cancer Care Kills
If given a cancer diagnosis, we each ultimately determine whom to trust to manage our care. We are in control of how we research, consider, and source treatment options, and the best path toward...
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Integrative Health’s Place in Medical School Curricula
The Academic Consortium of Integrative Medicine & Health has grown to over 70 members comprising leading academic institutions, hospitals, and health systems. Its members are actively involved...
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Quality Counts: A Clinician’s Guide to Supplement Quality
Quality: It’s a Clinical Issue Dietary supplements have become an integral part of American life—and American healthcare. Despite the recession, the supplement industry has grown steadily at 5%-6% per...
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Customer Service in the Age of Integrative and Functional Medicine
Consumers today expect responsiveness, authentic attention, and a high-quality experience—virtual or physical—from each and every one of their transactional relationships. This is non-negotiable. It’s...
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Advancing the Global Impact of Integrative Oncology
There is an incredible amount of inaccurate information on holistic, integrative, and alternative approaches to preventing cancer, treating cancer, managing the symptoms of cancer treatment, and...
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Social Media’s Free Ride Is Over: Challenges and Opportunities
As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor...
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Integrative Health Prescription for 2018
Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance...
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Your Integrative Health Brand and Platform: Invest or Fail
Whether you mainly trade on your personal brand or lead an organization, sustainable success is wholly dependent on relationships. It’s based on your reputation in the market, and how you make people...
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The Power of Effective Copywriting to Engage and Sell
Is your own copywriting hurting your integrative health brand? I write quite a bit: for this blog and my personal blog. I regularly craft comprehensive assessments and business development strategy...
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We’re All in Sales: Advancing Integrative Health
Selling is the single most important skill to achieve effective personal and business goals. This has been true for millennia. You don’t have to be part of a formal sales team to be ‘in sales’. We are...
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‘Naming’ Your Integrative Health or Functional Medicine Business
What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful...
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Testimonials: How to get them. How to Promote them.
We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers...
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